We have one sister site under the same owner, Message Bet, and eight more that share the EveryMatrix platform behind our sportsbook. Below we compare the main Ken Howells sister sites for UK players by offers, games, sports, deposits and payout times. Every operator listed holds a UKGC licence and accepts customers aged 18 and over only, so please gamble responsibly.
Ken Howells Sister Sites at a Glance
The table shows five Ken Howells sister sites, how each one is linked to us, what new customers get on sign-up and who the site suits most.
| Site | Connection to Ken Howells | Welcome Offer | Best For |
| Message Bet | Same owner, Targetlocal Ltd | No bonus, 5% monthly cashback | Big stakes via WhatsApp |
| BetTom | EveryMatrix platform | Up to £25 free bet | Crash games, game shows |
| BetGoodwin | EveryMatrix platform | £15 in free bets | Racing refunds |
| BetAhoy | EveryMatrix platform | £10 in free bets | Free race streams |
| 36Vegas | EveryMatrix platform | Up to £136 acca insurance | Football accas |
Four more bookmakers run on the same EveryMatrix sportsbook: Rollerbet, Bet600, Fitzwilliam and OctoBet. That gives us eight sisters on the platform in total, each with its own company, terms and UKGC licence.
Who Owns Ken Howells
Ken Howells is owned by Targetlocal Ltd, a company registered in Swansea that holds UK Gambling Commission account 422. The business dates back to 1963 in Ammanford, where the family still runs the Wind Street betting shop. Since 2025 our sportsbook and casino have operated on the EveryMatrix platform. One remote licence covers sports betting, casino games and virtual events.
Message Bet is the only sister site under our owner, so it shares our licence and terms. KenHowells sister sites on the shared platform work differently. BetTom, BetGoodwin, BetAhoy and 36Vegas run the same sportsbook and casino software, but each of these sister brands holds a separate licence. Offers, limits and support therefore change from one operator to the next.
Best Ken Howells Sister Sites Reviewed
Below we review Message Bet, BetTom, BetGoodwin, BetAhoy and 36Vegas, the five sites from our first table. For each of these Ken Howells sister sites, we cover the licence, payments, mobile app, support and stand-out betting tools.
Message Bet
This is our sister brand under the same owner, run from the Ammanford shop on UKGC account 422. Customers send selections by WhatsApp to a trader instead of using a website bet slip, and acceptance is instant. Traders aim to match the price of any major bookmaker you quote, such as Bet365 or Ladbrokes.
The minimum stake is £50 per bet, and live bets are taken while events are under way. All sports are covered, with promotions on major events for regular customers. Only sports bets go through Message Bet, so for stakes under £50 we suggest our sportsbook or the phone line on 01269 597844.
BetTom
The bookmaker works from an office in Uckfield, East Sussex, under UKGC account 64959. Its casino draws on 45 studios, the longest list in the group. The lobby holds 8 named crash games, a Slingo section and 31 live game shows, Crazy Time and Monopoly Live among them.
Deposits go through debit cards or Apple Pay, and the iOS app has no Android version yet. Help comes by live chat and email. Winnings are capped at £100,000 a day, counted separately for sport and casino. Accounts left untouched for 12 months are closed and the balance is returned with no fee.
BetGoodwin
Horse racing comes first at BetGoodwin, which holds UKGC account 2927. We found more extras for punters on the horses here than at any other platform sister. A Next Horse Races rail lists UK, French and US meetings. Mike Cattermole also writes the site’s racing blog on Cheltenham, Royal Ascot and Aintree.
Near misses earn a free bet of up to £100, for example when your horse is beaten by a nose. The same cover applies to a fall at the last while leading, a half-length chase defeat and second place behind a 50/1 winner. Trustly works for deposits and payouts, and a Trustly withdrawal can go below the usual £10 minimum. Support answers through live chat or email, and the app runs on iOS and Android.
BetAhoy
The newest licence among the platform sisters belongs to BetAhoy, UKGC account 100094. Logged-in customers can watch UK and Irish horse racing and greyhounds on free streams, with no bet required to open a race.
Best Odds Guaranteed covers UK and Irish horse and greyhound racing, with a maximum benefit of £100 per bet. On football markets marked Sub Switch, a player bet moves to the substitute if your pick is taken off. Deposits take Visa, Mastercard or Trustly, and the mobile app runs on both iOS and Android.
36Vegas
We found that 36Vegas, licensed under UKGC account 66806, builds most of its sports promotions around football multiples. Accumulators carry increased prices, and the 2 Up rule pays a football bet out once your team goes two goals ahead. The sportsbook also prices Formula 1, snooker, darts and both rugby codes. Best Odds Guaranteed applies to racing from 8am on race day.
The live casino is the smallest in the group at 73 tables, with 10 game shows such as Marble Race and Money Time. An Instant Win section holds 60 games, including scratchcards, keno and bingo. Daily winnings are capped at £25,000, lower than at BetTom, BetGoodwin and BetAhoy. The iOS app is listed on the App Store.
Ken Howells vs Sister Sites Compared
Our deposits and payout times sit in the same range as four Ken Howells sister sites, while the welcome offers differ most.
| Site | Welcome Offer | Min Deposit | Withdrawal Time |
| Ken Howells | 50% of day-one losses back up to £25, code CASHBACK | £10 | Visa instant, Mastercard 0-3 working days |
| BetTom | 50% of day-one losses back as a free bet up to £25 | £10 | Same day once approved |
| BetGoodwin | Bet £10, get 3 × £5 free bets | £10 | Same day for cards |
| BetAhoy | Bet £10 at 2.0+, get 2 × £5 free bets, code ALLABOARD10 | £10 | Same day once approved |
| 36Vegas | Up to £136 back as a free bet if 1 leg of a 5+ fold acca loses | £5 | Instant or within 24 hours |
Customers can also bet with us by phone on 01269 597844 or over the counter at the Ammanford shop. BetTom, BetGoodwin and 36Vegas answer questions through live chat, a channel we do not run. Our team replies by email and phone seven days a week instead.
Ken Howells Alternatives Outside the Group
Three independent UK bookmakers outside our group work most like we do, in our view. All of these Ken Howells alternatives build their books around horse racing, as we do. None of them shares our owner or our EveryMatrix platform.
- Star Sports: founder Ben Keith runs a Mayfair betting shop and pitches at Ascot, Cheltenham, Goodwood and Sandown Park, with phone betting on horse racing and greyhounds.
- Fitzdares: the London bookmaker takes bets by phone, text, email, app and live chat, was the first to offer text betting and runs a members’ club in Mayfair.
- Geoff Banks: an independent rails bookmaker that accepts bets by phone, text, website and app, focuses on horse and greyhound racing and pays Best Odds Guaranteed at UK greyhound tracks.
Each of the three keeps a person on the end of the phone, as our Ammanford team does, rather than leaving every question to a chat window. That is why we chose these Ken Howells alternatives over larger high-street brands. Their offers, limits and ID checks are separate from ours, so you would open a new account with each of the three. Before you sign up, look up each licence on the UK Gambling Commission register, the same check we run on every site in this article.
How We Choose Ken Howells Sister Sites
Every sister site on this page has to pass the same six checks, from its UKGC licence to its payout times and support channels, before we list it.
- UKGC licence: the account number must show as active on the Gambling Commission register.
- Bonus and wagering: we read the qualifying odds, expiry and wagering, such as the 10x rule on our own casino bonus money.
- Withdrawal speed: we record the stated payout time and the minimum withdrawal, £10 at most of these sites.
- Racing markets: we look for Best Odds Guaranteed, racing streams and refunds on near misses.
- Mobile version: we note whether the site has an iOS app, an Android app or a browser version only.
- Support: we compare live chat, email and phone hours.
In our testing, we read the payments and promotions terms on each site, not the banners. A missed promo code, a minimum odds line or a 7-day expiry can change what an offer is worth. Sites that hide payout times or wagering rules do not make the list.
Do You Need a New Account at Each Sister Site?
Yes, every sister site needs a new account and its own ID check. Your Ken Howells balance, bet history and deposit limits stay with us and cannot move to BetTom or any other operator. One GamStop registration, for 6 months, 1 year or 5 years, blocks you from all of these sites at once.
Safer Gambling at Sister Sites
All sites on this page are for adults aged 18+ only and give you the same UKGC control tools listed below, from spending caps to free outside support.
- Deposit limits: daily, weekly or monthly caps you set in your account or through customer services, with loss limits also offered at BetAhoy and 36Vegas.
- Time-out: a break from 24 hours to 6 weeks at BetTom, BetGoodwin, BetAhoy and 36Vegas, or up to 6 months with us, and ours cannot be cancelled once it begins.
- Self-exclusion: from 6 months to 5 years with us, BetAhoy and 36Vegas, set separately at each operator, and any balance left in your account is returned to you.
- GamStop: one free registration covers every UKGC-licensed online site listed here, and the block stays active after your chosen period until you ask GamStop to lift it.
- BeGambleAware: free, confidential advice, plus the National Gambling Helpline on 0808 8020 133 for England and Scotland, open 24 hours a day, 7 days a week.
Callers in Wales can reach the same helpline on 0808 2819 265. Set your limits before the first bet, stop when the budget runs out, and please gamble responsibly.