Who We Are
Ken Howells is a UK-facing betting and casino platform run by a family bookmaker from Carmarthenshire, taking bets since 1963. The business is now in its third generation, and the betting shop where the family first took bets still serves customers today.
Online, we carry the same way of working into a format that suits a phone or a laptop. Customers can back a horse, follow a football match in-play or play a few rounds of roulette from one account, and the people behind it are the same family and staff who run the shop.
Why We Work This Way
We began as a racing and sports bookmaker, and those markets remain the centre of what we do. Casino games came later, for customers who wanted something to play between races or after the final whistle, and we chose a selection that sits alongside the sportsbook rather than replacing it.
Three values shape the way we run the platform. Prices should be easy to compare, terms should be readable in a few minutes, and anyone who contacts us should reach a person who knows the business. That is also why phone and WhatsApp betting remain part of our service, as some customers prefer to talk to someone before they place a bet.
What We Offer
On the sports side, we price horse racing, football, rugby and more than 30 other sports, with Best Odds Guaranteed on UK and Irish racing and live markets on major events. The casino holds slots from studios such as Pragmatic Play, Games Global and Blueprint Gaming, with 186 titles in our Hot Favs section alone, plus roulette, blackjack and solitaire.
All accounts run in pounds sterling, so there is no currency conversion for UK customers. The minimum deposit is £10 by Visa or Mastercard debit card or Instant Bank Transfer, and withdrawals go back through the same methods for amounts up to £25,000. We do not accept credit cards, which keeps every bet within money you already have.
Licence and Player Protection
Our platform is operated by Targetlocal Ltd, company number 02662814, which is licensed and regulated in Great Britain by the Gambling Commission under account number 422. The licence sets the rules we follow on age verification, fair play and safer gambling, and we check every customer’s name, address and age before the first bet.
Deposit limits, time-outs and self-exclusion can be set from the account, and customers can also register with GAMSTOP to block all online gambling sites licensed in Great Britain. Contact details for GamCare, BeGambleAware and the National Gambling Helpline are listed on our safer gambling page.
Who Our Site Is For
The site is meant for adults aged 18 and over who live in the UK and want to bet in pounds with a bookmaker that still works like a local one. Racing regulars, football and rugby followers and occasional casino players all use the same account, and we ask each of them to treat gambling as paid entertainment rather than a way to earn money. Anyone who would rather speak to a person can call our shop team on 01269 597844, and our support staff answer by email and phone seven days a week.